Several of the groups' CEOs will be meeting with lawmakers next week. NAYLOR: Miller says the media campaign is in addition to its standard lobbying efforts. Roundtable Vice President Bill Miller says his group's campaign incorporates broadcast ads and social media.īILL MILLER: All built around trying to reach as many people as possible in order to try and put pressure on the White House, try and put pressure on the Congress, to make sure that for those who are sometimes in the bubble of Washington, that they recognize that there are a lot of people that are concerned about this.
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NAYLOR: Other groups running campaigns around the fiscal cliff include AARP, the Chamber of Commerce, and the Business Roundtable, a group of corporate CEO's who are urging Congress and the White House to act. LOVELESS: We thought that it was extremely important to counter the highly financed effort on the other side which has raised tens of millions of dollars from large corporations that are seeking cuts in Social Security, Medicare and Medicaid in order to advance their tax reform agenda which is namely to shield corporations from paying their fare share of taxes. And as in a political campaign, Loveless says the union ads are also aimed at defending its position. NAYLOR: Loveless says the AFSCME ads are the first wave of a six figure ad buy aimed at a handful of senators and House members, urging they resist cuts to entitlement programs like Medicare and Medicaid. We're out there in a major way continuing to drive home this message. He's director of Federal Government Affairs for AFSCME, which has joined with two other unions in sponsoring ads in a campaign called Jobs, Not Cuts.ĬHUCK LOVELESS: After the hard fought political campaign we have stayed in a campaign mode. If it sounds like a continuation of the fall campaign, that's because it is, says Chuck Loveless.
#NATIONAL ISSUES AD WARS HOW TO#
NAYLOR: Those ads and many others have been running online and on TV as Congress and the White House begin their discussions over how to avoid the end of year tax increases and spending cuts that many say would plunge the nations economy back into recession.
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Here's NPR's Brian Naylor.īRIAN NAYLOR, BYLINE: Just when the clamor of political campaign ads had finally faded, a campaign of another sort is underway. Special interest groups with something to win or lose by a deal have taken their arguments to the nation's living rooms and computer screens. And the big debate over taxes and spending isn't just happening in Washington.